As a Name Bubbles’ team member, product launches are always fun to be a part of – particularly when you’re emotionally invested in them. When it came to Write On! Labels, in particular, the label shape we created for Lunchbox Labels, I was beyond excited!
My son was mid-way through Kindergarten when we began testing the new Write On! labels and I was thrilled to have the opportunity to share a personal note on a label in my son’s lunchbox each day. Making his lunch had become a daily ritual I looked forward to; sometimes he and I would work together to decide what to include and other times I’d surprise him. I had been putting in the occasional note or doodle on a paper napkin, but most days I used cloth napkins in an effort to use less waste. From a product use standpoint, I was sold on the concept of a personalized, changeable, message label.
Kindergarten is a milestone year for kids because they learn to read!
I was excited to place the Write On! name label on my son’s lunchbox and decided to position it like one of those yellow Post-It notes. So far, so good, I thought. Next, I took out the semi-permanent pen to write my note. I wanted my very first note to be special, so I wrote “I love you! XOXO, Mom.” Because I was also responsible for being a product “tester”, I waited the recommended few seconds and then tried to smudge the message. Nothing. The message was on there! I zipped up his lunchbox, stuffed it in his backpack and walked him to his bus for school.
After school, we talked about his day; the sight words he’d learned and how he wrote in his journal and climbed a rope in gym class. “Mom, you gave me hugs and kisses today!” He noticed. When I shared that I would be removing today’s message and putting a brand new note in his lunchbox tomorrow, he smiled ear-to-ear. I removed the message from the label with a little bit of rubbing alcohol and a cotton ball, wiped his lunchbox clean and set it aside for tomorrow. What would I write tomorrow? Oh, the possibilities! (I went with a drawing of a blue bird singing “Tweet Tweet”)
As far as I was concerned, this product was a winner. What I didn’t know at the time was that these lunchbox notes had come at just the right time. My son had recently started having separation anxiety, something I thought we put behind us during the pre-school years. Apparently, it’s quite common for five and six year olds to experience separation anxiety. In addition to our morning routine of hugging heart-to-heart before the bus came, having a sweet note from mama in his lunchbox every day was just what he needed to feel connected to me in the middle of the school day. For this reason alone, I love these labels.
Two straight months of message writing, removing, washing, and reapplying later, my son’s personalized label has stood up to the challenge and then some! Although it’s not necessary, I plan to apply a “fresh” label for back-to-school just so I get the chance to begin again. As my son starts First Grade this fall, I’ll send him off with a little encouragement from mom:
“Have fun on your first day of 1st Grade!”