In 2012, Name Bubbles was proud to be a supporter of Reading Is Fundamental, the oldest literacy non-profit in the country dedicated to placing books in the hands of children that need them most. As a part of our Giving Program, Name Bubbles made an initial monetary commitment to RIF and is pleased to report that more than 3,000 orders of School-Themed Labels were purchased this year in support of the partnership with Reading Is Fundamental. Name Bubbles, along with their customers, donated to the program as an effort to raise awareness that reading intervention at an early age is essential to today’s youth. In addition to the monetary donation made by Name Bubbles to RIF’s literacy programs, numerous social media and marketing campaigns touched on the benefits of RIF’s extensive programs that support the under-served populations in the United States.
|“Many of our Country’s most vulnerable children do not own a single book. RIF provides children with the excitement of choosing brand new books to keep as their own. This magical act, backed by a network of more than 400,000 volunteers who visit schools, homeless shelters, libraries and community centers, will help kids develop a passion for learning and use their imaginations at such a crucial time in life,” says Michelle Brandriss, CEO of Name Bubbles.||
“We shouldn’t teach great books; we should teach a love of reading.” –B.F. Skinner
“Reading Is Fundamental appreciates Name Bubbles’ commitment to our vision that ensures that all children in America have access to books and discover the joy and value of reading. Name Bubbles’ Giving Program supports our mission to work with parents and community members to make reading a fun and beneficial part of everyday life,” says Malcolm Kelly, Vice President of Development at Reading Is Fundamental “We’re thrilled to have partnered with a non-profit organization that has continually supported children in their key learning and development years,” says Brandriss. “Name Bubbles’ Giving Program’s first two years has been well received by both our staff and customers around the world and is something I see continuing for many years to come. We’re looking forward to announcing our 2013 GIVE Program in January,” says Brandriss.